Avila Beach Polar Bear Plunge

A little history of the Avila Beach Polar Bear Plunge

On January 1, 2013, two Shell Beach friends, Alan Raul and Cary Geihs, decided to take a dip at Avila Beach at noon to celebrate the new year. The following year they invited friends to join them. The rest is history... The event is now an annual Avila Beach event occurring every January 1st, at noon.

Read an article from Avila Beach Life about Alan and Cary and the Avila Beach Polar Bear Plunge

The annual Avila Beach Polar Bear Plunge is a celebration of fitness, nature, a New Year, camaraderie and still having dessert. Dessert can be a cup of coffee or something to eat at one of the local Avila Beach establishments after the plunge. If you are brave, even some cold ice cream can be had locally in Avila Beach!!!

Meet on the East side of the Avila Beach pier at 11:30 AM for pictures and encouragement from fellow plungers.

Spectators and photographers can gather on the pier for the best vantage point of the plungers.

This is an Avila Beach event and NOT a Cayucos event.



Polar Bear T-Shirts will be available at the event.

All proceeds from the T-Shirt fundraiser go to the Friends of Avila Pier, who are raising funds for the Rehabilitation Project for Avila Pier and Friends of 40 Prado, helping the homeless of San Luis County since 1997.

Polar Bear T-Shirts will be available at the event.


NO dogs allowed on the beach - NO exceptions

NO smoking allowed on the beach

This event is not sponsored by anyone

No certificates will be given out

No fee to enter this event

No alcohol allowed

NO swimming around the pier

Absolutely NO DIVING/JUMPING allowed from the pier

Plunge attire is swimsuit and/or athletic gear (shorts, t-shirts, etc.) Costumes are always welcomed

Sorry, no birthday suits allowed

Wetsuits are strictly prohibited unless you are providing safety for the event or you just can't handle the cold

You assume personal risk when participating in this event


For more information contact:

Alan J. Raul

We use cookies to improve your experience and to help us understand how you use our site. Please refer to our cookie notice and privacy statement for more information regarding cookies and other third-party tracking that may be enabled.

Intuit Mailchimp logo

© 2024 SLOLUG